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Dear Readers:
I am bursting with joy. I received an email from an ardent fan (a woman with too much idle time on her hands and a husband who works for a long-distance hauling company) complimenting me on my invention of the terms
OMNIGADGET,
PROCRASTINERTIA and
EXPONENTIALITY. She actually expressed gratitude for my having introduced these terms into the English language (American version), and into industry parlance. It was akin to receiving the Nobel Peace Prize (or winning $5.00 on a scratch-off lottery ticket). After my initial deluge of tears, I wrote her a brief thank-you note and decided to write this post.
Inventing terms, where existing language does not quite suffice, is a very fine means by which to accomplish several things simultaneously:
1. It helps to facilitate better, more precise communications -- to get your point across more efficiently;
2. It strengthens your personal brand, and the creates a mental link (in the minds of the masses) between you, as an individual, and a particular term which you've coined;
3. It gives you (and your newly-created term) high search engine prominence;
4. It forces new acquaintances, usually hard-won through rigorous networking, to ask you the question, "What does that mean?" Note: If they just nod their heads like dashboard bobbles, you know that they are either hard of hearing, embarrassed to admit ignorance (such is the Sin of Pride), or in a hurry to get to teir part of the conversation while impatiently tolerating yours...there are often body language signs which further affirm this, such as rapid toe-tapping, looking downward, staring at a wristwatch, yawning, or, in extreme cases, rapidly running off to the restroom. It's always helpful to know with some immediacy whether or not a person is actually interested in what you want to say;
5. It stimulates your imagination and enhances your cognitive ability - it's fun.
To illustrate the wonder of this hobby (inventing words, which I call "LINGOVATION") just try to imagine the unbridled joy of the person who coined the term "stagflation"... or, "spork"? Sadly for me, I had tried some years ago to popularize the term "FOON" with the objective of replacing the term "SPORK," but, like such other greats as Tesla, Galileo [I might have invented my own spelling here, too], Copernicus, Jackie Mason and Joan of Arc, I was subjected to great ridicule.
A truly pitiful example of an unimaginative, non-value-added lingovation is the "Wonkavator." Lingovation is little more than oratory excrement if it is not born of genuine innovation and a love of verbal communication. "Brangelina" speaks in stentorian tones of societal decay, and declining intellectual standards. These abuses of linguisitic license make me choke on my own bile.
One of my college roomates once referred to the binocular-laden patrons of the Audubon Society as "birdbrains." That was clever, but not a good example of a legitimate lingovation. I am certain that if you have been able to read this far (with at least 72% comprehension), you have the inherent potential (which latter word pairing is redundant) to become a Lingovator.
Participate in the evolution of the language -- become a LINGOVATOR.
Faithfully,
Douglas Castle
TERMS AND TAGS: Douglas Castle, interviews by Douglas Castle, blogs by Douglas Castle, Douglas Castle on Twitter, Google Rankings, blogs and SEO prominence, Douglas Castle's OMNIGADGET, PROCRASTINERTIA, EXPONENTIALITY. invented terms, communication, market differentiation, language, self-promotion, The National Networker, TNNW, Braintenance, The Internationalist Page, Humanitas Maximus, social media, meatloaf snacks, THE GLOBAL FUTURIST, THE INTERNATIONALIST PAGE, LINGOVATION.
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