HEADLINES FROM HELL - And Why We All Love Them.
Generally speaking, headlines are supposed to be brief and clever. A good news release writer will create headlines which contain one or more of the following attributes:
1. Mention a celebrity
2. Immediately generate outrage
3. Are sarcastic... biting in their tone
4. Are controversial
5. Arouse burning curiousity (Get out the Preparation H!) suspicion or fear
The following sample comes to us from Yahoo! News:
TODAY - December 05, 2010
Six ways everyday wisdom can cost you
Changing your oil every 3,000 miles or leaving ceiling fans on can needlessly waste money.
Incidentally, the actual article Headline is "6 Ways Conventional Wisdom Wastes Money".
Clever -- an attack on my favorite cliche and oxymoron -- "Conventional Wisdom". People might get angry, but they sure get curious when a sacred cow is made into hamburger, a star plummets from grace or bedbugs are plotting to fight cockroaches in the fight to take over the world following the coming nuclear holocaust caused by a top secret elite agency of some government. We almost enjoy when are worst fears are acknowledged or confirmed: We may be scared as heck, but we can always say to our neighbors (Gladys Kravitz, Mrs. Manicotti, The Jeffersons or the Bunkers) "SEE! WE TOLD YOU SO!"
Faithfully,
Douglas Castle
http://madmarketingtactics.blogspot.com/
http://www.douglascastleblogospere.com/
Douglas Castle
LinkedIn Profile
Douglas Castle’s Daily Burst Of Brilliance .001™
The Global Futurist™ –Trends, Planning and Staying Ahead of The Curve
The Internationalist Page™ – A Shrinking World with Expanding Possibilities
Braintenance™ – Train and Maintain Your Brain – Cognitive Enhancement
Mad Marketing Tactics™
Links 4 Life™ – A Comprehensive Resource for Help with Life’s Emergencies
Radio DAZZ™ – Take a Music Break to De-Stress & Enhance Creativity
Taking Command™! – Achieving Your Personal and Professional Objectives Methodically, Rapidly and Without Regrets
TNNWC Group™ – Enjoy the Benefits of Membership at no charge –Join Us!
Follow Douglas Castle on Twitter
Follow TNNWC on Twitter
DouglasCastleBlogosphere™ - Gallery of Free RSS Feeds and Widgets
---------------
TNNWC Group, LLC, in Brief
TNNWC Group, LLC empowers emerging enterprises locally, worldwide and inter-globally by providing 1) informational publications and products; 2) an indispensible suite of crucial, unparalleled services for business planning, development, growth, marketing and capitalization, which are offered to all of our Members who are all 3) interactively involved within a growing, mutually-supportive collaborative, cooperative community of individuals and businesses. We are run by entrepreneurial people, and we live to serve entrepreneurial people and the business initiated through their inspiration… from the garage-based technological start-up, to the “small business” wanting to break free of its limitations and grow larger at an accelerated but sustainable pace. We Empower Emerging Enterprises™ - not with “happy talk” and “grandiose ideas”… but with real tools and expert interpersonal guidance to use each of them for their optimal effectiveness. Visit us at TNNWC Group, LLC. - Join us. We have so much to offer you. Our philosophy is simple: UNITE AND CONQUER.
Capital, Traffic Building, International Customers and unique SERVICES.
The National Networker Publications™ produced by TNNWC Group, LLC
Resources for Business Planning, Development, Capital and Growth
Tags, Labels and Key Terms: promotion, marketing, getting attention, News Releases, TNNWC, conflict, controversy, celebrity secrets. social taboos, conspiracies, small business advertising, Douglas E. Castle, Articles by Douglas Castle, Mini-Media Buzz Blitz, emerging enterprise, entrepreneurship, creating winning headlines, creating eye-catching headlines, Kent Martin, Adam J. Kovitz, BUZZWORKS, buzz-to-brand, publicity, widgetbox, Linked In, Michael Vick, persuasion, propaganda, paranoia, bedbugs, irreverent titles, Lingovations, Winning News Releases, Winning Press Releases, TNNWC Group Services for growing businesses, tips and tricks, free stuff, the true meaning of Hallowe'en,
No comments:
Post a Comment