Creativity is one of the greatest attributes of the Human mind that leads to almost all significant adaptations and advancements. Every product, service, or system is given the first seeds of its existence, its first chance at life, by the creative energy of thought. Metaphorically, the very energy of brain is converted, through a process, into a tangible, physical result -- truly an Einsteinian conversion of energy to matter.
Being innovative is not quite enough. Your Creative Orientation is a major factor in what the outcome of your thoughts will be. By way of example, if your creative process is started based upon a negative premise ("We have a problem which must be solved.") instead of upon a positive premise ("I have a vision for a goal which I long to achieve.") your creative capacity, imaginative scope, and ultimate results are likely to be negatively impacted and limited.
You see, the idea-generation process is immediately constrained by an obsessive focus on problem-solving. This tends to lead to narrower, more introspective, less "outside of the box" parametrized type of thought organization. The very premise which directs your energy is that you "must work to solve a problem." This is inhibiting.
If you commence the creative process with a vision or a dream -- it represents (subconsciously) a creative opportunity with much broader parametric bounds, and a great deal more free-flowing and associative thought.
The secret to building and sustaining a positive creative orientation is to "fool the mind" into seeing problem-solving obligations as as constructive, forward-thinking challenges. If you are successfully able to condition you thought process to viewing any problems as invitations to innovate, you will free your mind to do its highest and best energy work -- because your mind sees this as a means of challenging, creative expression, and not as "work" or a "task' .
Again, a part of Braintenance has to do with be aware of what and how you are thinking, and to change the process as necessary.
-- Douglas E Castle