"Can you believe they really did THAT ?!"
Taking A Leak – a/k/a “Trickle Down Tactical Marketing”
Dear Friends, Colleagues and Readers:
What follows is a mere sample, but a good one -
Sneak Peek From Security Leak: "Tastlessness Sells!" TNNWC Update Bulletin: 10.11.10 Dare you not to laugh. http://bit.ly/newsleak #TNNWC
People just love leaks. Why (you ask)? Because 1) they feel that they are getting fast-track, important news that was intended to be kept secret; 2) they like to see something that others haven’t been privy [not intended to be a pun] to; and, 3) There is the assumption that secrets are always important, and good to know.
Leaks are generally perceived as being more reliable as news sources than official announcements and mainstream media.
My advice: Organize a Leakage Campaign to keep your prospective market’s eager ear to your door. Leaks are a powerful appetite stimulant for further information and the outward expansion of your brand’s “buzz field.”
Speaking in very plain terms: In my book of buzz-to-brand™ marketing, a properly taken leak is truly the #1 strategy in building a buzz and in generating excitement and anticipation.
CEO of TNNWC Group, LLC
Labels, Tags and Key Terms for this Post: leaks, leaking, sneaking, secrets, creating buzz, generating expectation, viral marketing, rumors vs reality, expanding your BUZZ FIELD, marketing trends, consumer trends, small businesses,TNNWC, Douglas Castle, cheap promotion, lead generation, Mad Marketing Tactics, Radio DAZZ, TNNWC's Suite Of Services, TNNWC Updates, news services, publicity services, Kent Martin, Adam J. Kovitz, Rhonda L. Sher, The Sloganator, The Connectrix, Lingovations, media domination, TNNWC Buzzworks
Capital, Traffic Building, International Customers and unique SERVICES.
The National Networker Publications™ produced by TNNWC Group, LLC
Resources for Business Planning, Development, Capital and Growth