From the BRAINTENANCE Blog at http://braintenance.blogspot.com/ . You must train and maintain your brain. Remember: Gray matters.
Dear Thinkers, Listeners and Speakers:
Use fewer words, but choose the most emotionally-charged, visual "POWER WORDS". You'll be a more effective, more respected communicator. A Caveat: If you use a "fancy word" improperly, you will lose most of your credibility as your "gospel" turns rapidly to "bullcrap."
Generally speaking, POWER WORDS:
1. Have either a hard consonant at the beginning or a seductively soft sound throughout;
2. Conjure up vivid pictures (strong imagery) in your listeners' minds;
3. Have an emotional charge through historical association (either joyous or horrific);
4. Should be delivered in a clear, staccato fashion, using eye contact with your audience;
5. Should be used in the shortest speeches and pronouncements; but, after a power word-laden sentence has been delivered, pause briefly to let the multisensorial effect of the statement resonate with your audience. Let them chill or thrill. Your words may take a moment or two to sink in.
An excellent intellectual exercise is to think of groups of words (3 to 5 words per group) which bring forth a certain emotion. Keep these POWER WORDS at the ready for when you are going to make a brief speech. Great speeches are largely a function of well-constructed sentences; and great sentences are built around power words.
By the way, such words as "catastrophy," "bigotry," "irresponsibility," and "scorched earth" are POWERWORD Classics.
BRAINTENANCE - http://braintenance.blogspot.com/
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